We use Headless Shopify as a solution for brands looking to deliver & execute stronger implementations in the following key areas:

1. Storefront Experience
   • Your challenge:Difficulty in customizing the storefront experience or implementing complex custom functionality. You sell a complex product line, possibly with highly-configurable custom products, or require deep product filtration capabilities. You may also be considering implementing deep functionality to the site outside of pure commerce.
   • Our solution: Custom storefront developed using pioneering frontend technology, decoupling the front-facing experience from the Shopify platform entirely. This allows for the flexibility required to achieve unique, nuanced, and niche-specific storefront experience that is no longer limited by traditional Shopify constraints.
2. Personalization
   • Your challenge: Your business model relies on deep personalization to meet consumer needs and expectations. We find this particularly common for clients who operate in certain retail markets and niches, where products are highly customized, made-to-order, or require some level of customer-driven specification. You've experienced challenges in personalizing the experience & customer journey with traditional Shopify or your existing platform, and are seeking a solution that allows you to deliver the highly personalized experiences your customers require.
   • Our solution: When business requirements demand deep levels of personalization, we'll develop the headless Shopify build using a composable approach. This sees us unify multiple best-in-class technologies to facilitate dynamic & real-time computations, AI-enabled recommendations, and user-specific experience personalization.
3. Site performance
   • Your challenge: Stubborn performance challenges that you've been unable to resolve through traditional optimization techniques. You have a high dependency on injected scripts, Shopify apps, & pixels – but are frustrated by persistently sluggish performance. You're concerned that this results in lost conversions, and prevents you from delivering optimal user experiences.
   • Our solution:Hyper-optimized decoupled storefront that connects to Shopify for data and nothing else. This provides for a transformative storefront performance that improves user experience & organic search performance potential. We deploy a combined approach by utilizing hybrid rendering - meaning that selective content is aggressively cached & prerendered, to further reduce latency and guarantee unbeatable, reliable response time. Live data fetching is then used for personalized or moment-in-time data, dependent on the goals & requirements of the page.
4. Data limitations
   • Your challenge:You currently experience challenges with Shopify's core data structure and are looking for a solution that makes sense for the products you sell & the way that you do business. For example – we often hear about difficulties with using variants for customizable products, line item challenges for configurable items, and difficulties with combined/autogenerated SKUs and their subsequent impact and viability with a third-party inventory or fulfillment management system. Other frequent challenges we hear about relate to complex real-time pricing calculations that need to be contextually aware of the user's session, delivery location, or other variables.
   • Our solution:A decoupled Shopify solution that takes a holistic approach to solving your current data-related challenges, integrating additional data sources, events-based data processing, and a composable technology stack to maximize Shopify's value for your business. For areas where Shopify is not a best-fit, or is inherently limited, we'll build custom microservices, edge functions, or serverless environments which are more suitable of the data processing and computations that your business logic requires. These will then be integrated into the headless stack via middleware that sits between Shopify and the custom headless storefront.