Reinventing the custom PC configuration experience with MAINGEAR
MAINGEAR and Cocoon joined forces to design & engineer an industry-leading product configurator in the custom PC space, sealing a big win for the brand's highly personalized customer experience.
Client
MAINGEAR, Inc
Timelines
Ongoing
Implementation
Product Configurators
Rules Engines & Dependencies
Custom CPQ
Automation & Data Flow
ERP Integration
Services provided
Experience Design
Software Engineering
Database Architecture
API Development
Systems Integration
About The Project
MAINGEAR is a New Jersey based manufacturer of custom, high-performance PCs and workstations. As part of a move to Shopify Plus, the company approached us seeking a solution for product configurator & CPQ system development that would integrate seamlessly whilst delivering a market-provoking customer experience.
With a worldwide clientele of avid gamers, creatives, and professionals, MAINGEAR required a solution that would allow users to configure their custom PC builds with ease, whilst providing a visually engaging and interactive experience.
A big win for leading custom PC builder, MAINGEAR.
Product personalization is at the heart of MAINGEAR's operations, with the company offering a growing line of customizable computers and workstations.
With hundreds of interchangeable components throughout their hardware range, MAINGEAR is the home of the built-to-spec PC.
A marriage of form and function.
The company is known for its ability to artfully blend high-performance hardware with visually striking design, and the configurator was no exception.
Be everywhere.
Distribute content across multiple channels with omnichannel commerce.
Do more, & do it well.
Integrate more advanced commerce logic.
Execute anything.
Break free from traditional frontend limitations with unrivaled flexibility.
Process
DesignDiscovery, Research & Planning
Through a series of dynamic discovery workshops with the MAINGEAR team, we identified key components required of the build. A proposed skeleton architecture of the software was developed, with a roadmap for the project's development.
Wireframing & Prototyping
We developed a series of wireframes and prototypes to guide the subsequent design & development phases, in close collaboration with the client. These wireframes were used to develop a visual representation of the configurator's user interface.
Design & Development
Through an involved design & development process spanning several months, Cocoon delivered a radical redesign & complete re-engineering of the configurator. The system was built to be highly scalable, with a focus on user experience and performance.
Usability, QA & Launch
After a rigorous quality assurance and testing process, collaboration between MAINGEAR & Cocoon resulted in a smooth launch of the new configurator, along with MAINGEAR's move to Shopify Plus, which was completed in parallel.
Discovery, Research & Planning
Through a series of dynamic discovery workshops with the MAINGEAR team, we identified key components required of the build. A proposed skeleton architecture of the software was developed, with a roadmap for the project's development.
Wireframing & Prototyping
We developed a series of wireframes and prototypes to guide the subsequent design & development phases, in close collaboration with the client. These wireframes were used to develop a visual representation of the configurator's user interface.
Design & Development
Through an involved design & development process spanning several months, Cocoon delivered a radical redesign & complete re-engineering of the configurator. The system was built to be highly scalable, with a focus on user experience and performance.
Usability, QA & Launch
After a rigorous quality assurance and testing process, collaboration between MAINGEAR & Cocoon resulted in a smooth launch of the new configurator, along with MAINGEAR's move to Shopify Plus, which was completed in parallel.
Our unique value proposition
Our unique value proposition
Achieving success through our culture
Achieving success through our culture
Discuss a Project.
We build modern digital experiences for disruptive brands.
Tell us about your project, and we'll get back to you with details on how we can make this happen.