A CRM (customer relationship management system) is a specialized piece of software designed to aid businesses in managing relations with existing or prospective customers. The software makes available a variety of tools that allow businesses to better manage customer/client relationships, track interactions, take payments, and more. It's hard to track data or communication outside of a central system, which is why CRMs are a hit for busy businesses. This is particularly true for businesses that manage a number of customers simultaneously, or sales departments who would not otherwise have a centralized way in which to track customer interactions.

There are tons of potential options when it comes to choosing a CRM. A variety of popular SaaS tools exist on the market, but often come with limitations and costly contracts. Alternatively, some options require only an inital licensing fee, but come with the drawbacks of a high cost of ownership through long-term maintenance and servicing of the system. For businesses with more nuanced or complex needs, a custom CRM is often a good option, as it doesn't involve a licensing contract, and can be developed and customized exactly as the business requires.

Custom CRMs are most well-suited to businesses with highly nuanced ways of business, or those who require a high degree of flexibility and custom functionality within the application. If this sounds like you, a custom CRM might just be the ticket to a more efficient workflow. Custom CRM development comes with many benefits, but most importantly, it caters to the complex or nuanced requirements your business might have, in ways that out-the-box CRM solutions are unable. This is great for complex product lines, many chained or reactive processes, and the development of business-specific workflows that aren't catered for in off-the-shelf solutions.