Service

Headless CMS Agency

Headless CMS development for super-scalable websites & applications

We architect robust content management solutions using a headless approach, delivering scalable and highly efficient frontends and applications.

Integrated. Everywhere.

Transform customer experiences and achieve high-level integration across all platforms with DXPs.

Omni, multi & any channel.

Deliver powerful experiences across multiple channels with a headless approach to content management.

API-first by design.

Significantly reduce time to market for microsites & integrated applications with headless CMS implementation.

Flexibly frontend-agnostic.

Deliver superior multi-channel experiences with decoupled frontends that utilize progressive web technologies.

Deeply data-driven.

A headless approach negates the traditional constraints of complex data structure.

Liberated & highly scalable.

Headless solutions can often be scaled immediately, with minimal development overhead.

Application-free.

Reduced maintenance & higher reliability with an application-free implementation, negating the dependency on fragile backends.

Repurpose. Reutilize.

Leverage the same architecture to significantly reduce time-to-market for multisite, microsite & application deployments.

Let's talk Headless.

We develop Headless CMS solutions built for scale

Through our belief in API-first implementations, we build impactful customer experiences that are both scalable and highly consumable. Leveraging the composable approach of Headless architecture, we develop full-service solutions that enable growth and scalability of content and digital experience delivery.

Data-oriented headless solutions to power all of your applications

At the heart of all headless approaches is the belief that content is king. With a headless approach to content management, data exists in its own right. Your content isn't tied to a front-end, website or single application.

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Interested in going Headless?

Let's discuss your current needs to design a solution that best fits your business.

Let's talk Headless

Delivering rapid innovation & agility for Bock Lighting with headless.

As forward-thinking industry disruptors, Bock Lighting requires the ability to iterate fast. Cocoon delivered a headless solution, enabling a faster pace of innovation.

Unlock your content and put it to work – with headless.

Stop wasting time to fragmented content management workflows, and deliver content to any frontend, application, or device with a centralized headless CMS that finally works for your busy team.

Content, data, commerce, and marketing. All in one place, and seamlessly syndicated to all of your touchpoints intantly. That's the power of headless.

Save time on operational workflows, content development and production, and access all your data in one place.

Deliver content to any, or all of your touchpoints uniformly and scalably.

Get a quote

Headless CMS

Mobile Apps & PWAs

Feed your mobile apps, web applications, or PWAs with data from your headless CMS.

IoT Devices

Deliver content to users on smart devices, wearables, interactive displays, sales kiosks & more.

External Systems

Deliver & sync your data literally anywhere. Internal systems, external platforms, marketplaces & more.

Fast Websites

Deliver faster & more tailored experiences with data that originates from your headless CMS.

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Faster experiences with Headless CMS.

We developed & implemented a fully-headless implementation for Stringjoy, to deliver faster and more stable user experiences.

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Fast experiences for a leading manufacturer of premium guitar strings.

Headless CMS development & implementation for Stringjoy.

High performance headless websites & applications

We develop and integrate headless solutions to drive powerful experiences across various channels and devices.

Highly Integrated

Achieve deeper levels of integration with the introduction of a headless CMS into your technology stack, due to their API-first nature and data-centric architecture. Seamlessly integrate the CMS with other systems, and consume the data via any number of channels.

Reduced Infrastructure Costs

As headless CMSes are decoupled from frontend presentation layers, they only consume resources on-demand, leading to lower overheads and improved performance. As a result, headless architecture is more efficient from both a technology and cost perspective.

Greater Stability

Through the decoupling of the backend CMS from a website or application's presentation layer, systems are more stable, predictable, and less prone to failure during periods of high traffic or maintenance.

Faster time-to-market

Headless implementations benefit from significantly faster time-to-market due to their lean architecture and ease of deployment. Leverage the same backend to deliver content to multiple frontends and delivery channels through reliable, lightweight APIs.

Leveraging best-in-class technology to architect powerful Headless CMS

Strapi
Contentful
Sanity
Storyblok
Cosmic
Drupal
WordPress
Decap

Our best-of-breed arsenal of headless frontend frameworks.

Next.js
Astro
Remix
React
Gatsby

Performance.

At its peak.

Liberation from traditional tech constraints & challenges.

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Ecommerce and Buyer Experience

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Websites, DXPs & Applications

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Un-siloed data, ripe for integration

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Headless vs Traditional CMS

We believe that agile headless implementations and composable content are key components of a successful strategy for the modern web.

Headless CMS

A modern, API-first approach to composable content management through decoupling the frontend from the backend.

Traditional CMS

The traditional way of building websites and frontends, with an all-in-one system responsible for both frontend & backend.

Agile

Headless CMSes weren't necessarily designed to be agile. But they are—as a byproduct of their architecture and the way in which they're utilized. Because headless content management systems remain decoupled from the frontend(s) they serve, it's far more efficient (and less risky) to innovate and make changes at pace, compared with a traditional CMS where the website is essentially one large component which is difficult to "move".

Clunky

Innovation at pace is more challenging with a traditional CMS. This is due to the way traditional content management systems are architected. Similar to a large and heavy ship, it's difficult to make and prototype quick changes to a traditional CMS. This slows the pace of progress and stifles the ability for businesses to move quickly. It's simply down to the fact that traditional CMSes have such a high number of omnipresent dependencies, not least the fact that the frontend and backend are so tightly interwoven. These factors make it slower & more challenging to make quick changes without risking impact elsewhere in the system.

Modular

Typically, a headless CMS will form a single component of a wider technical stack responsbile for delivering an end-to-end user experience. This component-based approach lends to the implementation of a more modular system, formed of purpose-built and best-in-class components undertaking a specialized task. This contrasts the approach taken by traditional all-in-one CMSes, which aim to service all business requiremnts with a single application.

Monolithic

In contrast with a headless CMS, traditional CMSes aim to solve all business requirements for content management, frontend delivery, search, digital asset management, and more within a single application. Oftentimes, a traditional CMS will be tasked with even further responsibilities such as ecommerce, user management, and access privileges. Over time, the CMS becomes bloated and slow from a myriad of off-the-shelf plugins and misguided custom code, in an attempt to bend the CMS to conform with the needs of the business. Regrettably, this ultimately leads to an application that is slow to perform, difficult to maintain, harder to accept innovation.

Flexible

Most modern content management systems are fairly flexible; some moreso than others. But the real flexibility with the use of a headless CMS lies in its wider implementation within your stack. Introducing a headless CMS as a purpose-built tool for content management allows for independent technology selection for the remaining components of the stack, such as frontend delivery, search, commerce, user management, and more. As a result, it's the architecture of the stack as a whole that becomes flexible, rather than the CMS itself. This is a critical differentiator between headless and traditional content management systems.

Rigid

In contrast to a headless CMS, traditional CMSes are inherently rigid. It's harder to make systemic changes efficiently and at pace. This is down to the architecture of traditional CMSes, and the fact that the entire website or application is affected by changes to the CMS, no matter how small. This is in contrast with a headless CMS, which has no direct effect on the operation of the frontend(s) it delivers content to. Further, traditional CMSes aim to service a myriad of different needs, and work out-the-box to address a wide number of content management (and related) requirements. Conversely, a headless CMS is often architected and implemented specifically according to the business' needs.

Omnichannel

Headless CMSes are API-driven. This means that data is accessible via API, which allows it to be consumed in a potentially limitless number of ways. This is in stark contrast to traditional CMSes, which focus instead on rendering the data through frontend templating, as opposed to abstracting it and serving it via APIs. As a result of the data-centric and highly accessible nature of headless CMSes, omnichannel content delivery is a de facto standard of headless CMS implementations. Stream content literally anywhere, all from one unified place.

Single channel

Traditional CMSes are designed to act as an all-in-one solution to building a single website or application. The CMS is responsible for housing the content, users, and any supplementary data, which is then rendered on the application's frontend using templating languages. This approach essentially makes a single piece of software responsbile for the data storage and experience delivery of an entire website or application. These kinds of CMS are designed to deliver content to a singular frontend, which isn't conducive to omnichannel content delivery.

Lightweight

A headless CMS' sole responsiblity within a tech stack is to facilitate content creation and data storage, with its subsequent delivery via APIs. This makes headless solutions lightweight and easy to scale. They aren't bogged down with a multitude of third-party plugins and complex custom code, as they don't have a need to render the content or deliver frontend user experiences. As a result of this specialized use case, the CMS is far likelier to remain performant and agile over the long term, even as content volume and complexity grows.

Heavyweight

In contrast with a headless CMS, traditional monolithic CMSes are heavy, clunky, and slow to move. They are responsible for an array of tasks, from content management to experience delivery, digital asset management, search, user management, and in some cases—ecommerce, too. As business requirements grow, the CMS swells in size, not just in custom code but additionally with the use of plugins and third-party components that contribute to increased slowness and complexity. Over time, this becomes challenging to scale and can stifle a brand's ability to move fast in response to changing needs.

API-driven

APIs are a key component of modern web implementations, as they facilitate the sharing and delivery of data between multiple systems. Headless CMSes are API-driven, allowing content to be consumed by any external system or application. This allows for limitless possibilities in terms of how the content is used, and facilitates far easier repurposing of content and distribution through multiple delivery channels. In other words, a headless CMS makes content available to the world via APIs, rather than rendering engines.

Rendering-focused

Traditional content management systems make their data available to the world via rendering engines and frontend templating. This is different from a Headless CMS, which uses APIs to distribute data to other systems. Originally, traditional CMSes were designed to render data on an integrated frontend via "theme" which can be skinned as required. In more recent years, these CMSes have introduced support for APIs in order to allow for distribution of content in various ways. However, these implementations are typically limited and their success depends heavily on how the CMS has been architected.

Decoupled

The goal of a Headless CMS is to faciliate content management and its distribution via APIs. In this sense, they're heavily decoupled from the frontend of the website(s) or application(s) where the content is rendered (the presentation layer). This opens up numerous possibilities in terms of content delivery and presentation, as the CMS itself is not a hinderence or limitation to the way content is consumed, distributed, or displayed. This is good news, as the most progressive frontend frameworks can be leveraged for the development of user experiences, breaking free from any limitations of the backend CMS itself.

Tightly coupled

A traditional CMS involves the tight coupling of an application's backend to its frontend—both of which are controlled from a single system. As a result, frontend experiences delivered by a traditional CMS are often constrained by the limitations of the CMS in use, which makes it harder to deliver innovative and intuitive end-user experiences. Additionally, the frontend delivery of a traditional CMS is limited to the rendering engine provided by the content management system, which most often are less-than-ideal for the development of modern and reactive experiences.

Limited dependencies

A Headless CMS will typically have far fewer dependencies than a monolithic (legacy) CMS, simply because it's designed to fulfill fewer needs. Resultingly, a Headless CMS is more nimble, agile, and adaptable—traits which permit for rapid development and fewer conflicts. This helps to reduce risks associated with making changes, ehancements, or system upgrades to a headless CMS.

Many dependencies

A traditional, legacy CMS has a high number of dependencies, brought about by the fact that such a setup aims to address a plenthora of needs and responsibilities. This increases the risk of conflicts or worse, a breakdown of the system due to the complexities of monolithic software architecture. These types of setups are harder to debug and problems will frequently affect multiple areas of the backend and frontend experiences simultaneously.

Modern stack

Headless CMSes are relatively new technology, at least in comparison with traditional rendering-based CMSes. As such, they're most often built with progressive technologies and modern programming languages. Additionally, a headless CMS is far likelier to make use of modern best practices and current-day design principles when compared to a legacy CMS. Further to this, introduction of a headless CMS within your tech stack enables the selection of best-fit implementations, technologies, and programming languages in other areas of the stack, such as the frontend and any other middleware or additional microservices associated with the overall architecture. This enables the use of ultra-modern stacks through the removal of the traditional limits imposed by legacy systems.

Legacy stack

Traditional content management systems have been around for in excess of two decades. Many of them have grown to a size that has prohibited fast-paced innovation, and as such, they're stuck with the remnants of legacy system architecture and outdated programming languages. This makes it challenging to introduce progressive elements to the tech stack and locks development to the programming languages and constraints of the CMS itself; hardly conducive to the fast-paced agility demanded by modern digital businesses. Developers are forced to use the technologies provided by the CMS itself, without the ability to easily chop-and-change CMS components in order to achieve a best-fit, modern stack.

Dependable performance

A Headless CMS sports dependable performance as a result of its specific implementation. Direct connections to the CMS are limited to administrative activities and data sourcing, which can potentially mean that it's accessed fairly infrequently in comparison with a comparable setup delivered by a traditional/monolithic CMS. In builds where connections or requests to the CMS are limited, such as in a PWA which sources data from the CMS only at build time or caches responses on the client-side, the dependendability of the CMS can be increased even further, reducing the server or environmental resources required. Ultimatey, the decoupling of the backend from the consumer-facing frontend breeds a more reliable environment overall.

Variable performance

It's more difficult to guarantee stable performance for a traditional/monolithic CMS when compared to a similarly-architected headless CMS. Primarily, this is because the CMS is tasked to perform such a high range of functions, but most notably because the frontend and backend are directly connected (or essentially, "one and the same" system). As traffic increases to the CMS frontend, the performance of the backend will directly take a hit, as queries are being made to the same database and server for both the frontend and backend. In times of high traffic, this can cause noticeable performance degredation which can only be mitigated by scaling the entire system as opposed to just the components (i.e. the frontend) which are under pressure.

Lean DX

Developer experience (DX) is lean and straight-forward with a typical headless CMS, because the software aims to fulfil a straightforward need so far as content management and delivery within the stack. This streamlines the number of programming languages developers need to interact with in order to make changes or enhancements, preventing the interruption of flow. An additional benefit of this is that the CMS itself only requires environmental setup and support for a limited number of technologies or languages due to its streamlined nature.

Complex DX

In contrast with a headless CMS, traditional CMSes often utilize a multitude of programming languages within the same application in order to facilitate the desired end result. As both the front and backend are so intertwined, various languages, libraries, and drivers will be required to achieve and maintain a working setup. From a DX point of view, this involves the frequent switching between various languages in order to implement and deploy changes, sometimes small. The developer experience with traditional CMSes is by nature clunky and oftentimes inefficient.

Integration-ready

Because headless content management systems are API-driven, they're integration-ready out the box and by design. Content (data) can be delivered and consumed by any external service or system, which allows for easier integration with third-party platforms and infrastructure. This approach allows for a highly composable stack architecture and facilitates quick integration through plug-and-play API connections.

Integration-capable

Most traditional CMSes have some degree of intergration capabilities, perhaps the most common taking the form of third-party or custom plugins/extensions. In recent years, many traditional/monolithic content management systems have also introduced support for API content delivery which further supports the capabilities for integration with external software and systems. However, integration capabilities are often limited and are highly dependent on how the CMS itself has been archtiected. This means that effective integrations can often take more work to establish and maintain, when compared with a purpose-built, API-driven headless CMS.

Highly Reusable

Content (data) that is stored within a headless CMS is highly reusable by design. Since headless applications distribute content via APIs, the contents of the API response can be consumed anywhere, for any applicable purpose, and as many times as required. The same data can be used to power a website frontend, provide data for an interactive web application, service a mobile app, and contribute to an ecommerce store. Whatsmore, the data could even be leveraged for external content syndication, such as pushing content to external websites, listings, directories, or marketplaces. Other examples are the repurposing of the data for newsletters and other kinds of marketing content.

Limited Reusability

By design, legacy CMSs aim to primarily serve data through the frontend of the application, rather than with a multi-channel delivery approach. While API support has been introduced to various legacy content management systems, the effectiveness of these APIs varies from CMS-to-CMS, and how useful they are at exposing the required data will depend on how the data and content model was architected within the CMS in the first place. For example, retrieving data from pages built via a drag-and-drop Page Builder in a legacy CMS is likely to be harder to abstract and deliver through a high-performance API, in comparison with a field-based entity which is more amenable to API delivery.

Required on-demand

A headless CMS serves as a high-performance, specialized content hub. And when integrated with modern frontend frameworks and omni-channel delivery approaches, the CMS has potential to keep technical resources at a minimum through on-demand availability. As a straightforward example, a static website or PWA can be architected in a way to source data or connect to the headless CMS only at build time, or at runtime—but only when fresh data is required. This reduces the ongoing resources required to run and maintain the headless CMS, and simultaneously reduces infrastructure costs. As an additional benefit, the CMS can then remain highly performant, as the frontend or other distribution channels connect only when they require fresh data.

Required upfront

A legacy CMS will require connection from the client up-front, and often the only way to mitigate this is through agressive caching mechanisms which sit in front of the CMS frontend to deliver a cached/static version of the site generated by the CMS. Not only is this challenging to implement effectively, such methods can be buggy and incredibly difficult to debug, particularly when multiple caching layers are involved. In any case, availability of the CMS is required at all times as the consistent delivery of the frontend, or the caching mechanism in front of the application, depends on it. Not only does this guararntee larger consistent overhead, performance of the CMS will most often depend upon traffic levels and the number of concurrent connections.

Reduced vendor reliance

A headless CMS fits neatly within a composable or MACH-based tech stack, in that it fulfils a specialized task amongst other components. As a result, businesses and their development teams have ultimate freedom in the selection of accompanying technologies and frameworks for the implementation of other components within the build, such as the foundation of specific microservices, the frontend framework itself, middlewares, or any additional third-party platform integrations. In this sense, a new freedom is afforded above the constraints of a legacy CMS, in that the most appropriate tech can be assigned to different components within the stack, and easily switched out as requirements change over time. The resulting architecture is more free, flexible, and less bound by vendor lock-ins.

High incidence of vendor lock-in

With a legacy or traditional CMS, undesired vendor lock-in can occur in various areas. To start, the frontend is bound by the limitations of the CMS itself, which can be considered vendor lock-in depending on who you ask. The sheer number of technicalities required to satisfy the requirements of the CMS and any associated plugins and dependencies is likely to result in difficulties pivoting to newer or disruptive infrastructure or cloud suppliers, as the CMS will require a mix of specific technologies and server configurations in order to function as expected. When additional third-party plugins are added into the mix, this further solidifies any existing vendor lock-in, limiting the freedom to implement new or enhanced functionalities and make use of progressive technologies.

Nimble deployment cycles

Due to their lightweight and specialized nature, Headless CMSes benefit from more nimble deployment cycles, allowing for reduced time-to-market for changes in the backend infrastructure and content models. Changes to the content modeling and architecture within a headless CMS doesn't necessarily have any direct impact on the frontend experience or any delivery channels served by the content management systems' APIs, fostering more rapid deployment cycles and greater peace of mind.

Dependency-prone deployment cycles

Because legacy CMSes are responsible for delivering the frontend experience, additional care (and time) must be taken during development and deployments to ensure that changes don't inadvertently break frontend functionality or cause degredation in experience. This typically leads to lengthier deployment cycles that are riskier and demand more attention when compared to a nimble headless CMS.

Improved backend security

Headless CMSes are inherently more secure than traditional CMSes, and there are several reasons for this. Firstly, a frontend which sources data from a headless CMS will often not provide direct access to the headless CMS on the client-side. Modern frontend frameworks will often either proxy connections to the headless CMS through API development, or not provide any "live" connection to the headless backend at all. An example of this is a static site, where data is sourced from the headless CMS at build time as opposed to run-time (i.e. not in the browser). In cases such as this, frontend users don't retain any direct connection to the headless CMS backend. Ultimately, this leads to a more secure setup in which the headless CMS is not easily accessible to the public directly from the frontend.

Open, accessible backend

Traditional content management systems tightly couple the backend with the frontend presentation layer and end-user experience. As a result, a direct connection to the database is required (though potentially not utilized for all page loads in the case of aggressive caching mechanisms) on the frontend or consumer-facing side of a traditional CMS. Even in instances where aggressive caching mechanisms are deployed in an attempt to slightly decouple the frontend from direct database connections, certain functionalities or components of the frontend will always require direct database access, such as intrinsic search functionality or authentication mechanisms on the frontend. The amount of connections to the database from the frontend depends heavily on the use case of the CMS and its implementation, however.

What we bring to the table. Every single time.

A no-frills, non-exhaustive list of what you can expect when working with us.

The latest proven tech

As passionate as we are about all the latest tools on the block, we also recognize the need for long-term stability. We aim to utilize the most progressive, proven tech—for everyone's peace of mind.

Rigorous attention to detail

We're perfectionists, but we're also tech geeks. For us, showing off means robust software implementations, problems solved, and an impactful experience for those we serve.

Scope flexibility

We get it—Things change. Particularly in large and nuanced builds, this is almost unavoidable. That's why we engage collaboratively with clients to augment and adjust throughout the project's duration.

Senior the whole way

We pride ourselves on knowledge and experience, and that doesn't come overnight. Each of our projects are architected by senior engineers to ensure quality code and high-tier deliverables.

Collaborative project management

All of our projects undergo daily internal task management and frequent progress reviews. We'll meet with you as often as needed to ensure the best outcomes.

A team as invested as you

We're pumped for your success. After all, it's why we do what we do. Count on a development team invested in the efficacy and longevity of your digital solution.

Legacy be gone. A buiness case for Headless CMS.

At the heart of all headless approaches is the belief that content is king.

With a headless approach to content management, data exists in its own right. Your content isn't tied to a front-end, website or single application.

A headless CMS exposes its content via APIs, making it possible to consume the data within any kind of frontend or application. That means that the same CMS is able to deliver content across any channel, with no restrictions.

Traditionally, content management systems were responsible for powering both the frontend and backend of a website. In contrast, Headless CMS decouples the frontend from the backend, allowing both to operate entirely independently. This approach brings with it many advantages above a traditionally-implemented content management system, such as improved speed, heightened levels of security, and infinitely greater flexibility for both the frontend and the backend.

Traditional content management systems have existed for decades, but the idea of Headless CMS is a more recent development. Due to the potential business advantages that leveraging headless CMS development provides, a growing number of organizations are today choosing to switch from traditional monolithic applications to headless implementations.

Traditional CMSs provide both an administrative backend (to manage website content), as well as a frontend to display content (typically in the form of pages) to end users. This approach means that both the front and backend are served from the same server environment, run on the same programming language, and require a persistent database connection. What’s more, the most popular (traditional) content management systems are PHP-based, which is known to be a challenging programming language for developing rich frontend experiences. The modern web applications of today (PWAs, for example), run on Javascript, which is far better suited to developing progressive frontend experiences that are capable of delivering more engaging interactions and user journeys.

Furthermore, because legacy CMS require a database connection in order to deliver website content, pages load more slowly and are prone to frequent errors. The frequent database connections have a tendency to increase the amount of resources required of the server, and this problem only grows as more content is added to the database. Intensive backend operations will have a direct impact on the website’s frontend and users’ browsing experience, as the two are operating within the same server environment. Infrastructure providers have historically tried to mitigate this by upselling additional services such as load balancing for resource-intensive content management systems, but this isn’t efficient for businesses looking to scale their website or application while limiting the impact on costs. Regrettably, these problems are only compounded as content is added to the CMS over time, or as traffic increases and puts servers under more strain.

With the frontend of traditional content management systems requiring a connection to the database, these websites are prone to security flaws that are easily exploitable by bots or malicious users.

Headless CMS development does-away with these common problems of traditional content management systems, by decoupling the frontend from the CMS backend, allowing a frontend to be served purely with Javascript (offering a superior user experience), and without relying on a direct connection to the database. Taking it a step further, headless implementations are well-known for their ability to deliver superior pagespeed that significantly rivals that of traditional, monolithic CMS or web applications.

Over the last few decades, it’s become increasingly clear that the approach utilized by traditional content management systems lacks the flexibility required for emerging businesses to break through their constraints. The aim of Headless CMS development is to reduce the barriers associated with scalability, complex data, and the implementation of effective frontends that are built to convert.

Headless CMS & E-commerce

Headless commerce provides a new way for businesses to develop fast, scalable commerce solutions that offer greater control of the user experience and customer journey. Enhancing the customer journey for retail businesses is a key factor in achieving successful conversions and engagement. By applying the same approaches used in Headless CMS development, commerce can be efficiently decoupled.

Headless CMS & Jamstack

Headless CMS development is closely linked with Jamstack, because headless solutions commonly implement a Jamstack approach, making the two synonymous in many respects. The core foundation of Jamstack places value on a component-based approach to a technology stack. Headless CMS implementation is a natural factor in this equation, acting as a source of data that is separated from the other layers of the stack.

Decision Maker

So what is a Headless CMS, exactly?

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Sending a reply instantly...

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Experience Advisor

A headless CMS delivers content & data via APIs, rather than web pages. The CMS can supply content to any kind of website or application, regardless of its technology. Whatsmore, content can be delivered to an infinite number of frontends due to the API-first nature of a headless CMS.

Let's talk Headless.

We build modern digital experiences for disruptive brands.

Tell us about your project, and we’ll get back to you with details on how we can make this happen.