Empowering creative performers with a custom 3D visualizer for The Line Up
The Line Up partnered with Cocoon to design, engineer, and deploy a custom 3D product configurator that would allow creative performers the ability to personalize and visually design custom apparel for their whole team.
Client
The Line Up, Inc
Timelines
Ongoing
Implementation
3D Texture & Lighting Development
3D Postprocessing & Rendering
Custom Shopify Plus AppReact Frontend DevelopmentNode.js DevelopmentServices provided
Experience Design
Software Engineering
Database Architecture
API Development
Systems Integration
Three.js Development
About The Project
The Line Up, based in Minnesota, is a prominent manufacturer of custom creative performance apparel for dance, skate, cheer, and pro teams. With over 1,200 customizable garments, and millions of potential design combinations across the entire catalog, TLU's technical requirements were inherently complex. And with a growing team of 85+ employees, TLU required a product configurator implementation that was scalable, robust, and easy to maintain.
After in-depth exploration of the market's existing solutions, The Line Up chose Cocoon to engineer a custom configurator solution that would deliver on their unique garment customization needs.
Raphael and the team at Cocoon have been a dream to work with. Their technical expertise, attentiveness, and mastery in configurators has made this project run so smoothly and successfully! I highly recommend the team.
Trista Erickson
Creative Director
Process
DesignMarket Research & Problem Identification
The Line Up sought to modernize their legacy sales process and empower their customers with the ability to design and instantly visualize their custom performance apparel before purchase, and in real-time.
Rapid, Solution Oriented Prototyping
With a tight 2-month timeline, rapid development was paramount to ensuring project success. Through an agile process, Cocoon provided an intensive intervention, collaborating with the TLU team to develop & deliver a strong proof-of-concept.
Fluid, Transparent Development Process
With a flexible, transparent development process that engaged the client at every stage, we developed custom infrastructure for TLU to ensure future scalability, ease of maintenance, and wider integration with the rest of their new stack.
Continuous Iterative Innovation
After a smooth, successful launch, TLU's new product configurator has been deployed to over 1,200 products, and continues to service a critical touchpoint in the customer journey. We continue to work with TLU to ensure ongoing innovation.
Market Research & Problem Identification
The Line Up sought to modernize their legacy sales process and empower their customers with the ability to design and instantly visualize their custom performance apparel before purchase, and in real-time.
Rapid, Solution Oriented Prototyping
With a tight 2-month timeline, rapid development was paramount to ensuring project success. Through an agile process, Cocoon provided an intensive intervention, collaborating with the TLU team to develop & deliver a strong proof-of-concept.
Fluid, Transparent Development Process
With a flexible, transparent development process that engaged the client at every stage, we developed custom infrastructure for TLU to ensure future scalability, ease of maintenance, and wider integration with the rest of their new stack.
Continuous Iterative Innovation
After a smooth, successful launch, TLU's new product configurator has been deployed to over 1,200 products, and continues to service a critical touchpoint in the customer journey. We continue to work with TLU to ensure ongoing innovation.
We Delivered
ImpactTotal Project Timeline
Rapid development with an incredibly tight 8 week delivery deadline, from commencement to completion.
Configurable Products
We deployed the new 3D product configurator successfully to over 1,200 products, nearly the entire catalog.
Combination Possibilities
The new configurator supports a virtually unlimited number of potential product combinations, with a growing number each season.
Our unique value proposition
Our unique value proposition
Achieving success through our culture
Achieving success through our culture
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